Lynn Simoncini’s journey began with a breast cancer diagnosis in 2022. Following her double mastectomy, she faced an unexpected challenge: discomfort while driving due to her seatbelt pressing against her healing chest. Recognising a gap in available solutions, Simoncini, a creative director at VML (Ford’s marketing partner), took action.
The birth of the SupportBelt™
Simoncini’s sketches and ideas ultimately led to the development of the Ford SupportBelt™. This innovative device addresses the needs of approximately 100,000 U.S. men and women undergoing mastectomy procedures annually. Designed with a contoured shape, the SupportBelt is made from soft, breathable foam, alleviating pressure on the chest during car rides.
Ford plans to provide the SupportBelt to mastectomy patients in the U.S. at no cost. Those interested can easily order the device via the Ford website. Lear Corp., a leader in automotive technology, will manufacture the initial batch in the U.S., with shipments expected to begin by mid-November 2024. Ford has also filed a patent for the SupportBelt, aiming to collaborate with other manufacturers for global production.
Addressing a common need
Breast cancer remains the most prevalent cancer among women worldwide, as reported by the World Health Organisation. The introduction of the SupportBelt is part of Ford’s ongoing commitment to supporting breast cancer awareness and treatment. Simoncini’s idea reflects a broader dedication to addressing the challenges faced by those recovering from surgery.
Dr. Nayana Dekhne, a breast surgeon at Corewell Health™, highlighted the necessity of the SupportBelt. “Residual pain can last for months, making everyday activities painful,” she explained, emphasising the importance of comfort in recovery.
A thoughtful design process
Working with Ford’s design team, including experience design director Emily Obert, Simoncini transformed her vision into reality. Intern Rima Shkoukani dedicated long hours to researching and prototyping the SupportBelt, ensuring it met high quality standards. The final product features a flexible foam covered in suede-like fabric made from nearly 40% recycled PET, enhancing both comfort and sustainability.
For Simoncini, the SupportBelt represents hope and understanding for breast cancer survivors. “I use it every day, and I want others to find comfort in knowing that this product acknowledges their struggles.”
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