Jetour has grown from a newcomer within two years of its South African launch to one of the country's ten motor brands with the most sales, according to the Chinese motor manufacturer.
The brand made its local debut in September 2024 with the five-seater Dashing and the seven-seater X70 Plus. By April 2025, seven months after the launch, Jetour was already among South Africa's 15 best-selling motor brands according to its sales figures.
Jetour sales rise with the T-series
The addition of the T1 and T2 in the final quarter of 2025 helped boost sales further. Jetour's monthly sales rose from 852 vehicles in October to 1 235 in November.
The T2 recorded 545 sales in November alone, although according to Jetour the model was only available for half the month. It represented 44.1% of the brand's sales and made the T2 immediately its most popular model.
In December, Jetour sold 1 371 vehicles and entered the local top ten for the first time. Another record followed in January 2026 when 1 550 vehicles were sold. The T-series delivered more than one thousand of those sales.
New models and Motor of the Year
Jetour expanded its range in April this year with the T1 i-DM and T2 i-DM, two plug-in hybrid sport utility vehicles. Updated versions of the Dashing and X70 Plus followed in July, with changes to the appearance, cabin, technology and safety features among others.
According to Jetour, the T2's victory in the South African Motor of the Year competition in May was a special highlight. The company says it was the first time in the competition's 40-year history that a Chinese motor manufacturer has won the overall title.
Dealership network and after-sales service
After-sales service is according to the brand an important part of its local strategy. Pre-launch research highlighted spare parts availability and reliable support as consumers' most important considerations.
Jetour's initial network of 40 dealers has since grown to more than 55. The company also operates a 5 000 m² parts distribution centre in Midrand.
According to the statement, the brand achieved gold status in July for the second consecutive year in the National Automobile Dealers' Association (NADA) dealer satisfaction index.
Shaun Steynberg, Jetour South Africa's marketing head, says the company is proud of its initial growth, but recognises that consumer confidence must be earned continuously.
"We are also keenly aware that we must continuously deliver vehicles that people want to drive and own, backed by the quality, value and after-sales support they expect," he says.
Jetour also offers owner experiences and an owners' club as part of its Travel+ approach.
This article is an automatic English translation of a Nuusflits article originally published in Afrikaans. Read the Afrikaans original.
